A Fresh Look at Right-Wing Media & the 2016 Election

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This Columbia Journalism Review article on right-wing media and the 2016 election is worth reading, especially if you’re still convinced that “fake news” is the biggest problem in our media environment.

I’ve pulled out two key quotes below. First, the problem:

“Our own study… shows that a right-wing media network anchored around Breitbart developed as a distinct and insulated media system, using social media as a backbone to transmit a hyper-partisan perspective to the world. This pro-Trump media sphere appears to have not only successfully set the agenda for the conservative media sphere, but also strongly influenced the broader media agenda, in particular coverage of Hillary Clinton.”

And the call to action:

“…traditional media needs to reorient, not by developing better viral content and clickbait to compete in the social media environment, but by recognizing that it is operating in a propaganda and disinformation-rich environment. This, not Macedonian teenagers or Facebook, is the real challenge of the coming years.”

Read the article here.

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